Promoting Movies by Suing the Viewers

The Copyright Group is suing over 23K people in the United States for torrenting the movie Expendables.

I have to wonder what the real point of suing people for copyright violations with regards to a movie nobody wanted to see. There is no market for this movie, because it is so bad nobody will pay money to see it. The only reason people are seeing it is because they can do so free of charge.

Given that the sequel for this horrible movie is being considered at the moment, one has to wonder why would the copyright holders alienate the only people who might actually be interested in the sequel by suing them? Or is it that they consider any publicity good publicity?

If I were the movie studio unfortunate enough to own this wretched piece of intellectual property, I would do everything in my power to get as many people as possible to see my movie prior to the sequel coming out. I would hand DVDs for free, if I could. Or I would just release a HD version of the movie as a BitTorrent without making a big fuss about it, and seed that version with trailers and other promotional materials about the sequel. I would think that would make more business sense than suing people who WANTED to see the movie.

-TPP

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