IHL Consulting Group, a research company serving the retail industry, has done a study on the effects of self-service checkout lines. The study concludes that customers going through self-service checkout are not buying as many impulse purchases as the customers waiting on line for a cashier. Weekly World News is likely to be rather upset about that.
I don’t know about everyone else, but I’d rather see the self-service checkout lines gone for good. It’s not my idea of a pleasurable shopping experience when at the end of it I have to inspect every can and box to figure out where the hell the barcode is. Hopefully the retailers can’t figure out how to increase impulse buying with the self-service checkout lines and are losing so much revenue it’d be more cost effective to go back to using good old-fashioned cashiers.
-TPP
