Today’s best bad idea pt II

Not content on charging gamers $60 every 12 months for a roster update, EA Sports and ESPN are putting up a preview video of their upcoming Madden 07 video game on pay-per-view TV for $20 per pop.

That’s, like, so rad kewl.

If anyone who’s not stoned or underage or both is willing to pay for watching a 60-minute advertisement, I’d be very surprised. But you can’t fault EA for trying. After all Greed Is Good ™.


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